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News Round Up April 2019

Hold the remote!

In February Bird Aware made it into homes across the Solent and beyond.  The locally based TV company 'That's Solent TV' picked up on a press release and hot-footed-it down to Hill Head to interview our Lead Ranger.  The four-minute news item (watch it here - https://bit.ly/2YGu2wk) covered the challenges the birds face and why it's vital to engage with users of the coastline about them and their environment.

We're pleased to report that it was also covered by The BBC Breakfast Show the following day and reached about 1.5 million people...now that is good news!

Bird Aware wins two awards

Bird Aware Officers and Partners attended the Royal Town Planning Institute South East annual awards hosted in Brighton in November. 

Having entered the category, 'Excellence in planning for the natural environment', the partnership were recognised as winners for the strong collaboration work nurtured between partners.  However, the accolades didn't end there!  We also picked up the prestigious award for overall regional winner, which was a tremendous moment.

Thanks for all your support that has helped make both awards become a reality.  We are now hoping to be successful at the national awards later this month and we have also been short listed for the Planning Magazine Awards in June.

Communications set for five seasons

Bird Aware's five-year marketing strategy was adopted in February and planning for its campaigns commenced in April.

Presented to the Steering group in January, the strategy utilises a range of channels such as print, press and social media.  It targets a range of coastal visitors from high impact users such as dog walkers, through to hard to reach users such as paddle boarders and cyclists.

The strategy covers the forthcoming five winter seasons, concluding in March 2024.  Its purpose is to create, connect and seize opportunities to engage with the users of the Solent coast.  Ultimately helping to raise the profile of the birds and create a legacy of positive behaviour.

For a copy of the strategy please contact spencer.dawson@havant.gov.uk

New members briefing note

An overview of the partnership has been produced for the May local elections. It's been produced to help new members joining local authorities  understand the aims of Bird Aware. Please contact spencer.dawson@havant.gov.uk if you would like to receive a copy.