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November 2019 - Bird Aware increases brand presence

Bird Aware Solent, a conservation group based on the South-coast, has given a fresh facelift to its vans.  The Partnership, funded by developers contributions to help mitigate against human disturbance to coastal birds, used an in-house team to develop the clear and engaging design.

Anna Parry, Partnership Manager for the Bird Aware Solent adds, 'Our Rangers travel the Solent area seven days a week.  They go to sites of international importance for birds that receive lots of visitors so it's really beneficial that we reach out to them the moment they enter the site.'

Councillor Se├ín Woodward, Chairman of the Partnership for South Hampshire (PfSH), which oversees Bird Aware remarked, 'These vans will help signpost users of the coast to our knowledgeable and friendly Rangers whilst raising awareness of the organisation.  It's important that the vans are electric too for synergy with the environmental goals of Bird Aware.'

The Bird Aware brand and messaging has been recognised as an example of best practice by Natural England, the government's adviser for the natural environment.  Bird Aware offers similar mitigation partnerships the opportunity to adopt the brand and tailor it to their region.  Bird Aware Essex Coast is one such partnership that have recently taken this approach, fast-tracking them into reducing wildlife disturbance whilst highlighting the local ecology.

For more information about the Partnership and branding opportunity visit www.birdaware.org